About Us

About Us: The Journey of Samantha Clarke and EQUALLYTO

Our Story: From Struggles to Strength

In 2015, Samantha Clarke, a single mother of two, was determined to build a better future for her children after facing the challenges of a difficult divorce. Living in Portland, Oregon, with limited resources, Samantha decided to turn her passion for art and craftsmanship into a small online business. What began as a way to make ends meet soon blossomed into EQUALLYTO, a brand driven by resilience, community, and a commitment to high-quality craftsmanship.

Supporting Local and Global Artisans

By 2017, Samantha's small business was thriving. She started sourcing handmade products from talented local artisans in Portland, and by 2018, she expanded her reach to artisans in Mexico, India, Morocco, and Indonesia. Each piece was chosen with care, ensuring it represented fair trade practices and supported ethical working conditions.

As her brand grew, Samantha took pride in empowering these artisans and sharing their stories with her customers. EQUALLYTO became more than just a store—it became a platform for supporting sustainability, local craftsmanship, and fair wages.

Our Commitment to Empowering Communities

By 2019, Samantha’s mission expanded to include supporting single parents. She created mentoring programs to help other single mothers start their own businesses, offering advice and guidance from her own experience. Through EQUALLYTO, she’s worked hard to foster a community where single parents can find support, inspiration, and empowerment.

Giving Back: Making a Difference

As the business grew, Samantha made it a priority to give back. Since 2021, she has donated 10% of every sale to children’s education programs and single-parent support organizations. With every purchase, customers of EQUALLYTO help fund initiatives that make a difference in the lives of those who need it most.

Our New Home: 573 Dark Hollow Road, Penns Neck, New Jersey

Today, EQUALLYTO operates from our humble headquarters at 573 Dark Hollow Road, Penns Neck, New Jersey 8540. We continue to build on Samantha's vision by expanding our reach, supporting local businesses, and making a positive impact on the world.


Thank You for Supporting Us

We’re grateful for each and every customer who believes in our mission. By choosing EQUALLYTO, you’re not just purchasing quality products—you’re supporting artisans, empowering single parents, and helping to create a better future for families everywhere. Join us in this journey to make a difference!

If you have any questions, please feel free to contact us at [email protected]